2) Was genau ist Strategie Executive Coaching und wie ist es anders von der Unternehmensberatung für die Strategie?
Ein Beraterteam entwickelt für Sie eine Strategie. Ein Coach unterstützt Sie bei Ihrem Erschaffen der Strategie. Natürlich sind diese Sätze eine Vereinfachung. Man könnte . . .
A consulting team crafts a strategy for you. A coach assists you in crafting your own strategy. These sentences are, of course, an oversimplification. There is considerable overlap between the two. One may make the following distinctions:
- Teach: to cause to know how to do something, with the giving of incidental help.
- Instruct: suggests methodical, formal teaching.
- Train: suggests methodical, thorough instruction and guidance with a specificend in mind
- Consult: to give professional advice or service in a field of special knowledge
- Coach: refers to training with demonstration and practice in some specialized activity
Executive coaching has elements of all of the above, depending on the circumstances and, of course, who is doing the coaching. An argument can be made that management consulting has the same elements. Our definition of executive coaching is to help achieve mutually agreed upon goals -- to achieve together, hence to co-achieve.
Most managers already have a great deal of formal education. Above and beyond that, they have the "learning by doing" that comes from business experience. The essence of Bridges executive coaching is to enable "making the right things happen" happen faster, with more significant, sustainable results.
Naturally management consultants also endeavor to generate results. They can be a tremendous asset to a corporation, above all when they are doing what they do best, solving specific one-off problems, helping seize immediate opportunities.
In conclusion, in general the distinction is a grey area, somewhat murky waters. Bridges seeks to achieve a distinction for itself of crystal clarity through its USP: one client per industry and results based billing.
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